Editorial Standards
Glow Theory publishes English-language makeup and beauty content using a source-based editorial process. These standards explain how topics are chosen, how product information is evaluated, and what readers can expect from comparisons and updates.
Topic selection
Topics are selected for reader usefulness. We prioritise questions that help readers understand product categories, compare relevant options, identify practical limitations, and make informed choices. A topic may also be covered when products, instructions, ingredients, availability, or reliable guidance have materially changed.
Research standards
Writers review available primary documentation and relevant independent sources. Manufacturer documentation may be used for factual details such as dimensions, materials, included accessories, stated compatibility, care instructions, ingredients, warnings, and intended use. Manufacturer claims are attributed or described as claims rather than presented as independently verified facts.
Safety and health statements should rely on reputable health, government, or professional sources when available. Sources are assessed for relevance, authority, publication date, and whether they directly support the statement being made. When reliable evidence is limited or conflicting, the article should say so rather than imply certainty.
Source-based comparisons and hands-on testing
A source-based comparison evaluates products using documented information. It does not establish how a product feels, wears, blends, lasts, or performs in real-world use unless credible evidence directly supports that conclusion.
Hands-on testing means a product was actually used or examined for the stated purpose. Glow Theory does not describe a product as tested, tried, worn, or personally evaluated unless that occurred. When hands-on experience is included, the article should make the scope and limits clear rather than generalising beyond what was observed.
How products are compared
Comparisons may consider intended use, documented specifications, known limitations, maintenance and hygiene requirements, compatibility considerations, and practical trade-offs. These can include portability, cleaning needs, replacement parts, storage, application method, packaging, or suitability for particular routines, where the available sources support those points.
Price and value are discussed only when current pricing is actually available. Because prices, stock, formulas, packaging, and product names can change, readers should confirm current details with the seller or manufacturer before purchasing.
Corrections and updates
Factual mistakes can be corrected when identified. Content may also be updated when reliable information changes, including ingredients, instructions, warnings, specifications, availability, or established health guidance. Substantive updates should preserve the distinction between newly verified information and earlier conclusions.
Editorial independence
Commercial relationships, if any, should not change factual editorial conclusions. Relevant relationships should be disclosed where they could affect a reader’s understanding of the content. Product inclusion does not guarantee a positive conclusion, and commercial considerations do not justify unsupported claims.
Health disclaimer
Glow Theory’s beauty content is for general informational purposes and is not medical diagnosis or treatment. Readers with symptoms, allergies, skin conditions, medication concerns, or questions about whether a product is appropriate for them should seek advice from a qualified healthcare professional.
Reader responsibility
Formulas and guidance can change. Before using a product, readers should check the current ingredient list, instructions, compatibility information, and warnings on the product or its official documentation. Follow the manufacturer’s directions, stop use if a concerning reaction occurs, and seek appropriate professional advice when needed.